Ghost Mannequin Photography Guide with Benefits

Ghost Mannequin technique allows you to recreate material when you remove the media from the object. For example, when a jacket is photographed on a hanger, we can remove the hanger and recreate material on the hanger's location.

This inhabited void effect highlights your product through a ghost dummy, hence the name ghost. On the one hand, it allows giving volume to a garment that is not suitable for a flat shot. On the other hand, this allows the user to be able to visualize the inside of the worn garment. This is a detail that pleases and reassures Internet users because it allows them to have a near-complete view of the garment.

The realization of ghosts is part of our know-how and today is particularly adapted to the demands of our e-merchant customers. It is not by chance that most major e-commerce sites present their clothes in this way. What is a ghost packshot and why is it so successful in product catalogs?

WHAT IS A GHOST IMAGE EDITING?

The ghost, also called "inhabited void", "invisible dummy" or "ghost dummy", is a retouch that allows you to recreate the material when you remove the support (hanger or manikin) of an object.

For example, in the case where a shirt is photographed using a hanger, the ghost consists of removing the hanger from the image and recreating the material behind the hanger with a second image that leaves visible this hidden part.

WHAT ARE THE BENEFITS OF GHOST RETOUCHING IN E-COMMERCE?

The ghost is a retouch that can give volume to certain items that require it. In addition, it provides a better immersion for Internet users by allowing them to visualize the inside of the garment. In such a competitive market, it is really this type of detail that can make the difference from one e-commerce catalog to another.

Moreover, the ghost can also be perceived as an economical solution that allows, for example, to free oneself of the rights in the image of a living dummy. This is why we also use the term "invisible mannequin" to describe the ghost.

A real alternative to the simple clipping in shooting flat, the ghost has become today the choice # 1 in most major e-commerce ready-to-wear stores.

Ghost mannequin effect using non-professional models

If your co-worker or friend is willing to assist (and to some extent in shape), the ghost mannequin effect can be accomplished just as easy as for a static mannequin. Be confirm a static position of your model is maintained during the photoshoot and no limbs are in front of the product. This photo serves as the base for the 3D effect. Next, you will need to fill in the missing parts of the product. This total process depends on the product in your stock.

Sometimes things can be tricky and more than two images must be captured. Many examples of different apparel product could be presented. You can trust expertise from Tradexcel Graphics Ltd.

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